Metaprogramme im Verkauf

Allgemein

Hallo und herzlich willkommen in meinem Podcast „Mehr Umsatz mit Oliver Busch“. Hier geht es um die Themen Verkaufen, Verhandeln, Rhetorik und das dazugehörige Mindset, damit du in Zukunft deutlich mehr Umsätze machst und das mit einer größeren Gelassenheit.

Wie Montag schon angekündigt, startet heute mit Mittwoch eine neue Serie „Metaprogramme“. Wie du vielleicht schon mal gehört hast, habe ich mich auch sehr mit dem NLP beschäftigt, und du kannst aus dem NLP ganz viele Dinge in den Verkauf übertragen, auch Fragen aus dem NLP nehmen, um leichter zu verkaufen.

Ich habe selbst einmal den NLP-Practitioner gemacht, den Master werde ich demnächst noch machen und allein mit dem Practitioner, das kann ich dir nur ans Herz legen, mache einen, suche dir einen guten Anbieter aus, einen Trainer aus, der zu dir passt, du wirst allein durch den Practitioner megaviele Glaubenssysteme, Denkweisen neu überdenken und wird dich richtig nach vorne kata.. kapitu… kapitulieren… du weißt, was ich meine, bevor ich es jetzt noch zweimal falsch sage. Es wird dich mega nach vorne bringen. Ein Practitioner ist, glaube ich ein Musthave in der Persönlichkeitsentwicklung, hat bei mir megaviele Blockaden, megaviele Denkweisen verändert und das Leben für mich einfach einfacher gemacht.

Allein die Tatsache, dass man weiß, warum man in bestimmten Situationen so reagiert. Wenn man solche Dinge weiß, hat man’s einfach leichter und auch ein stückweit gelassener, wenn man weiß, warum man in einer solchen Situation gerade so reagiert. Also so viel dazu.

Wie schon eben erwähnt: Megaprogramme kommen aus dem NLP, sind einzelne Programme, entweder über unsere Wahrnehmung, wie wir denken und wie wir uns verhalten. Unser Verhalten ist, genau wie unser Atmen, ist vollkommen automatisiert. Und auch unsere Denkmuster sind unsere Überzeugungen und Glaubenssätze. Auch wie wir unsere Umwelt wahrnehmen, tut jeder Mensch anders und vor allem wie er es verarbeitet. Und Metaprogramme ist durch Lebensprägung und … Erfahrung passieren sie und passieren total automatisch.

Was ganz wichtig ist, bevor ich dir die Metaprogramme einmal vorstelle, dass sie absolut kontextabhängig sind. Meist sind sie in den einzelnen Kontexten sehr, sehr ähnlich, aber damit du mal ein Gefühl dafür hast, möchte ich dir ein Beispiel geben.

Wenn du Schuhe kaufst, ob es nun für 100 Euro oder 200 Euro oder wie auch immer ist, die meisten Männer gehen in den Laden, suchen sich ein schönes Paar aus und sagen: „Die nehme ich.“ und bezahlen und gehen. Wenn du ein Auto kaufst, dann sieht das Ganze schon etwas anders aus. Dann fängst du an, die verschiedensten Hersteller herauszusuchen, dann fängst du an Testzeitschriften zu lesen und das ist schon so ein erstes Metaprogramm, dass du nach externen Informationen suchst.

Beim Schuhekauf hast du gesagt, das sind sie, da warst du sofort innerlich dabei. Beim Auto: Testzeitschrift ist etwas externes, dann fängst du an, dich mit verschiedenen Leuten darüber zu unterhalten, ist wieder ein Hinweis, eine Deutung auf externes Verarbeitungsmuster, dann machst du mehrere Probefahrten. Du musst mehrmals testen, ist auch eine Art wie man eine Sache kaufen kann.

Wenn du dir dann erst sicher bist und du diesen Prozess durchgemacht hast, dann kaufst du ein Auto oder auch nicht. Das sind alles Metaprogramme. Gibt ja auch Menschen, die sind privat etwas anders wie im Beruf. Und das meine ich, durch bestimmte Fragen und die erste Frage werde ich am Ende der Episode verraten, kannst du herausfinden, welches Metaprogramm eine Rolle spielt.

Lass uns mal starten: Ich werde sie dir im Einzelnen kurz vorstellen und dann wird es Woche für Woche die einzelnen im Detail geben und wie du die dann im Verkaufen/Verhandeln anwenden kannst.

Das erste ist „Hinzu – Weg von“.

Was heißt das? Ganz einfach. Der eine geht z. B. ins Fitnessstudio, um eine gute Figur zu haben, um athletisch zu sein. Der andere geht ins Fitnessstudio, nicht mehr so fett zu sein.

Der Link zur kompletten Episode:

https://podcasts.apple.com/de/podcast/metaprogramme-im-verkauf/id1273593558?i=1000396483210

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